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Are you delivering your customers' basic needs?
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We help you to grow by ensuring that you're always meeting your customers' needs

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Consistently great customer experience will increase revenue by 2.4x

What we do

We combine decades of CX experience and smart AI technology, working with our technology partner, MetricsLS, to create a powerful and unique fusion. Using a simple 3 step process, we enable you to hear what your customers are really saying and what's important to them.

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Intro to iCustomer Are you overly reliant on NPS?

identify

The foundational basic needs that customers expect day in day out

evaluate

Whether or not your organisation is delivering those needs

measure

On–going performance of your organisation against those needs

So you can make better decisions for your business, deploying your precious resources most impactfully and deliver:
increase

in sales and profit

loyal

and happier customers

happier

and motivated staff

Find out more

Transforming businesses

We work closely with the leadership teams of some of the UK's top brands

really helped us...... to be brilliant with customers.

Steve Carson, Retail Director, Argos

Customer Centricity really is the core of business. Stephen is a customer guru of our times

Mark Price, ex-MD Waitrose

..gave us key insight that helped us to really shape our future strategy.

Jo Foley, Senior Director, Asda

For the first time, I have absolute clarity about what we need to do.

CEO, leading UK insurer

Brands we've worked with

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GUY_LAPTOP

We look behind your headline CX metrics

To identify exactly what customers say they need from you and whether (or not) you're actually delivering
funnel

Supported by our technology partner, MetricsLS, we read and digest the millions of words shared by your customers. To turn this widely neglected and underused feedback source into a small number of actionable priorities to help you grow your business.

metricsLS logo Find out more

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